School of School of Business Administration and Applied Economics
Marketing and Innovation
The Marketing and Innovation pathway empowers students to be creative in developing marketing strategies and adding value to any organization they join.
Duration of Study | Four years |
Credit Hours | 122 |
Degree | Bachelor of Science in Business Administration |
The Bachelor of Science in Business Administration with a major in Marketing and Innovation equips visionary leaders to thrive in today’s fast-paced, technology-driven business landscape. By merging data-driven marketing expertise with creative problem-solving and innovative thinking, the program prepares students to anticipate market shifts, leverage emerging technologies, and craft strategies that resonate in a digitally connected world. The curriculum bridges theoretical frameworks with real-world applications, offering advanced courses in digital marketing, consumer behavior analytics, brand strategy development, innovation management, and data-centric market research. Students explore transformative trends such as AI-powered predictive analytics, automated marketing tools, omnichannel engagement strategies, and customer experience optimization, ensuring they stay ahead of industry disruptions.
Graduates emerge as versatile professionals ready to excel in high-demand roles across diverse sectors. Career opportunities span digital marketing, brand management, product development, and innovation consulting, with titles such as Digital Marketing Specialist, Brand Strategist, Market Research Analyst, Innovation Consultant, and Product Development Manager.
With a strong emphasis on new and emerging technologies, students will be prepared to leverage digital tools across various sectors, including media and retail, to build competitive marketing strategies.
The Marketing and Innovation major offers significant advantages for students in Egypt, particularly in light of the evolving job market and the country’s economic landscape:
- The marketing sector in Egypt is experiencing rapid growth, with an annual increase of approximately 7.5%, according to the Egyptian Ministry of Planning and Economic Development. This growth leads to a rising demand for skilled marketing professionals, making this major a strategic choice for students seeking employment after graduation.
- Graduates of the Marketing and Innovation major can pursue diverse career paths, including roles in digital marketing, brand management, market research, and product development. Potential positions include Marketing Analyst, Product Analyst, Brand Specialist, Digital Marketing Specialist, Market Research Analyst, Innovation Consultant, Marketing Specialist, Public Relations Specialist, Account Executive, and Digital Marketer.
- The curriculum encompasses a wide range of advanced topics, including digital and social media marketing, technology marketing, marketing analysis and innovation, marketing research, and brand management.
- This major is aligned with current trends in digital transformation, as 60% of Egyptian companies are investing in digital marketing strategies. This focus on innovation and technology ensures that students are well-prepared for the future job market, where digital skills are increasingly essential.