1. Art–Professional field integration: Students engage with the professional field of art and  design through partnerships and real-world project experiences aligned with current market  demands.
2. Cultural identity and community engagement: Students engage with local heritage and  identity, recognizing art as a form of soft power that fosters cultural awareness and  contributes to societal development.
3. Technology integration: Students apply developments in science, technology, and  artificial intelligence within artistic contexts in innovative and meaningful ways.
4. Multidisciplinary practice: Students are prepared to work across disciplines, engaging  with diverse approaches to enrich learning, artistic expression, and research.
5. Sustainability and environmental awareness: Students apply sustainable thinking and  incorporate environmentally responsible practices into their artistic and design work.
6. Entrepreneurial spirit: Students are encouraged to pursue entrepreneurship in artistic and  design fields, enabling them to initiate and sustain creative ventures.
7. Creativity and innovation: Creativity and innovation are central to students’ educational  journey, driving their contributions to the evolving creative economy.>
8. Self-Learning and development: Students embrace a culture of self-directed learning,  academic research, and continuous personal and professional growth.
9. Professional ethics and creative collaboration: Students demonstrate integrity, ethical  responsibility, teamwork skills, and creative problem-solving abilities.
10. Global and regional art engagement: Students maintain active engagement with artistic  movements and communities across the Arab world and internationally.
11. Academic quality and accreditation: Students contribute to a culture of academic  excellence, aligned with international accreditation standards in education, research, and  creative practice.

Achieving Our Goals:

1. Curriculum development and alignment: Continuously revise and develop academic  programs and course content to reflect international developments in art, design, media,  and technology, while responding to the cultural and economic needs of the region.
2. Smart infrastructure and digital integration: Invest in advanced digital infrastructure,  creative labs, and smart learning environments to support efficient teaching, learning, and  academic administration across all disciplines.
3. Localization and internationalization of expertise: Recruit highly qualified academic  staff and creative professionals with both local relevance and international experience,  following rigorous academic and professional criteria that enhance the quality of education  and research.
4. Partnerships and collaborations: Foster strategic partnerships with leading institutions,  cultural organizations, design consultancies, and creative industries—locally, regionally, and internationally—to promote student and staff exchange, collaborative research, and  real-world engagement.
5. Practice-Based and experiential learning: Expand opportunities for students to engage  in real projects, internships, exhibitions, and community-based design initiatives that  connect theory with practice and enhance employability.
6. Cultural identity and community impact: Embed local culture, heritage, and  sustainability principles into academic practices, promoting socially responsive art and  design that serve the community and reinforce national cultural identity.
7. Multidisciplinary integration: Encourage collaboration across departments and  disciplines to enrich artistic output, foster innovation, and reflect the complexity of real world challenges in art and design practice.
8. Accreditation and quality assurance: Establish a robust quality assurance system aligned  with national and international accreditation standards to ensure academic excellence and  institutional credibility.