Marketing

The Bachelor of Science in Business Administration with a major in Marketing equips visionary leaders to thrive in today’s fast-paced, technology-driven business landscape. By merging data-driven marketing expertise with creative problem-solving and innovative thinking, the program prepares students to anticipate market shifts, leverage emerging technologies, and craft strategies that resonate in a digitally connected world. The curriculum bridges theoretical frameworks with real-world applications, offering advanced courses in digital marketing, consumer behavior analytics, brand strategy development, innovation management, and data-centric market research. Students explore transformative trends such as AI-powered predictive analytics, automated marketing tools, omnichannel engagement strategies, and customer experience optimization, ensuring they stay ahead of industry disruptions.

Graduates emerge as versatile professionals ready to excel in high-demand roles across diverse sectors. Career opportunities span digital marketing, brand management, product development, and innovation consulting, with titles such as Digital Marketing Specialist, Brand Strategist, Market Research Analyst, Innovation Consultant, and Product Development Manager.